1-2-Taste Webinar Series: Winning the game in Alcoholic Beverage trends
In this series of webinars, 1-2-Taste’s Jasper Schouten speaks with ingredients suppliers about market trends, product innovation, best practices, supplier challenges, and more.
Humans have been making alcohol for at least 9000 years, since they discovered that mashed sugars and starches, left to ferment, magically transformed into a potent concoction. But there’s a lot of room to manoeuvre to make this millennia-old product fresh and exciting. For example, for customers who want to lower their alcohol consumption, you can reduce the proof of familiar favourites or give non-alcoholic drinks a kick of ‘boozy’ yet zero-proof flavour. But there are also completely new approaches: for example, combining tea leaves and hops in a naturally alcohol-free brew that delivers a unique taste experience.
Creating a new product that stands out, then bringing it to market successfully, poses unique challenges for smaller and medium-sized producers as they try to remain competitive with the big players. You may have your finger on the pulse of today’s trends, but perhaps lack the scientific background to turn your expertise into the latest innovation. Or you need to find solutions for sourcing smaller amounts of ingredients or optimising your stock strategy.
The ingredient suppliers at 1-2-Taste have you covered. In our Webinar, I sit down with five of them to discuss the product development journey. In this webinar, Lisanne van der Kooi of Food Scientist for Hire, Volker Zurowietz of Sweethouse, Manuel Peña Roig of Delsa, Bas de Kroon of Vanille BV and Michel Goldbach of Dutch Essentials share with me their insider insight into how to win the game in alcoholic beverage trends.
In our webinar, five suppliers share their insights into the beverage and brewery product development journey, following five steps:
Jasper Schouten
Host & CEO and Co-founder 1-2-Taste
Humans have been making alcohol for at least 9000 years, since they discovered that mashed sugars and starches, left to ferment, magically transformed into a potent concoction. But there’s a lot of room to manoeuvre to make this millennia-old product fresh and exciting. For example, for customers who want to lower their alcohol consumption, you can reduce the proof of familiar favourites or give non-alcoholic drinks a kick of ‘boozy’ yet zero-proof flavour. But there are also completely new approaches: for example, combining tea leaves and hops in a naturally alcohol-free brew that delivers a unique taste experience.
Creating a new product that stands out, then bringing it to market successfully, poses unique challenges for smaller and medium-sized producers as they try to remain competitive with the big players. You may have your finger on the pulse of today’s trends, but perhaps lack the scientific background to turn your expertise into the latest innovation. Or you need to find solutions for sourcing smaller amounts of ingredients or optimising your stock strategy.
The ingredient suppliers at 1-2-Taste have you covered. In our Webinar, I sit down with five of them to discuss the product development journey. In this webinar, Lisanne van der Kooi of Food Scientist for Hire, Volker Zurowietz of Sweethouse, Manuel Peña Roig of Delsa, Bas de Kroon of Vanille BV and Michel Goldbach of Dutch Essentials share with me their insider insight into how to win the game in alcoholic beverage trends.
In our webinar, five suppliers share their insights into the beverage and brewery product development journey, following five steps:
- Developing the concept
- Creating a winning protype
- Going to market
- Getting the best supplier contracts
- Ensuring a robust supply chain
Jasper Schouten
Host & CEO and Co-founder 1-2-Taste
